Aude.ai told engineers where they fell short and did nothing to help them improve, so user adoption dropped by 60%. I led the design of a coaching feature from zero to one. Comparative testing with 27 engineers moved the product from an automation-first concept to a reviewable human-in-the-loop workflow.

I redesigned Goibibo’s ground transport Thank You flow into a clear, state-aware experience that helped users understand successful, pending, and failed bookings, take the right next action, and discover relevant post-booking services without adding visual clutter.

Accolade had market data and an existing renter facing app, but no product direction for the broker side of the business. I ran research across 34 interviews and 8 competitor platforms, and it pointed away from our original hypothesis. The bottleneck was not property discovery. It was the broker, who sits at the center of every transaction and runs the entire deal on WhatsApp, phone calls, spreadsheets and memory. I designed a broker first CRM MVP that turns that scattered work into one operational system. It reduced lead management steps by 68 percent and saved brokers roughly 6 hours a week.

Turning a static monthly report into a tool cross border merchants use to make decisions