Ananya
A systems-oriented product designer with experience across enterprise, fintech, consumer, B2B, B2C platforms.
Currently at Communication and Marketing team at Indiana University
Product Designer
@
Indiana University
March 2026 - now
Remote
Led end-to-end discovery research across admissions journeys, conducting 20+ user interviews and 16+ contextual inquiries to map real student behaviors and inform product strategy. Authored a 15-page strategic white paper on AI-assisted search, generating actionable SEO and discoverability recommendations across Indiana University's digital ecosystem. Shaped UX direction and Strategy across 9 campuses by wireframing and prototyping critical friction points in admissions experiences.
Product Designer
@
Indiana University
March 2026 - now
Remote
Led end-to-end discovery research across admissions journeys, conducting 20+ user interviews and 16+ contextual inquiries to map real student behaviors and inform product strategy. Authored a 15-page strategic white paper on AI-assisted search, generating actionable SEO and discoverability recommendations across Indiana University's digital ecosystem. Shaped UX direction and Strategy across 9 campuses by wireframing and prototyping critical friction points in admissions experiences.
Product Designer
@
Bloomington Transit (Luddy School of Informatics)
August 2025 - December 2025
Bloomington
Owned the full UX design process for a 40K-user transit app, reducing navigation steps by 45% and improving route discoverability by 48% through rapid prototyping with Cursor and Claude Code. Redesigned the ride-booking flow for older adults, reducing booking errors by 45% and improving successful ride completions by 38% through accessibility-focused interaction design. Built and maintained a scalable design system with 40+ reusable components, establishing WCAG accessibility standards through iterative design critiques.
Product Designer
@
Bloomington Transit (Luddy School of Informatics)
August 2025 - December 2025
Bloomington
Owned the full UX design process for a 40K-user transit app, reducing navigation steps by 45% and improving route discoverability by 48% through rapid prototyping with Cursor and Claude Code. Redesigned the ride-booking flow for older adults, reducing booking errors by 45% and improving successful ride completions by 38% through accessibility-focused interaction design. Built and maintained a scalable design system with 40+ reusable components, establishing WCAG accessibility standards through iterative design critiques.
Product Designer Apprenticeship
@
Aude.ai
August 2025 - December 2025
Remote, Seattle
Spearheaded iterative prototyping cycles for an AI-assisted performance evaluation platform, driving feature adoption by 40% and surpassing the industry SUS usability benchmark. Designed and implemented an Ethical AI framework to ensure fairness and transparency in user interactions, reducing user bias complaints by 26%. Collaborated with engineering and product stakeholders to validate design decisions through rapid research and usability testing cycles.
Product Designer Apprenticeship
@
Aude.ai
August 2025 - December 2025
Remote, Seattle
Spearheaded iterative prototyping cycles for an AI-assisted performance evaluation platform, driving feature adoption by 40% and surpassing the industry SUS usability benchmark. Designed and implemented an Ethical AI framework to ensure fairness and transparency in user interactions, reducing user bias complaints by 26%. Collaborated with engineering and product stakeholders to validate design decisions through rapid research and usability testing cycles.
Product Designer Intern
@
GradientFI (CentryOS)
June 2025 - August 2025
San Fransisco, CA
Initiated a comprehensive redesign of the B2B financial statement interface, applying priority-metric frameworks and data visualization to help 76% of users interpret key financial data in under a minute. Established the information architecture and visual hierarchy for CentryOS, validating navigation patterns through platform audits and usability research that drove 82% user engagement in beta. Collaborated closely with engineers and product teams in agile sprints to align design decisions with technical constraints and ship quickly.
Product Designer Intern
@
GradientFI (CentryOS)
June 2025 - August 2025
San Fransisco, CA
Initiated a comprehensive redesign of the B2B financial statement interface, applying priority-metric frameworks and data visualization to help 76% of users interpret key financial data in under a minute. Established the information architecture and visual hierarchy for CentryOS, validating navigation patterns through platform audits and usability research that drove 82% user engagement in beta. Collaborated closely with engineers and product teams in agile sprints to align design decisions with technical constraints and ship quickly.
Product Designer Apprenticeship
@
Accolade
August 2024 - December 2024
Remote, New York
Conducted 34+ user interviews, led journey mapping and competitive analysis across 7 platforms, and synthesized findings to shape the MVP strategy for a 0 to 1 broker CRM. Designed a human-in-loop multi-stakeholder workflow system connecting renter-facing behavioral signals with broker-side lead tracking, reducing lead management steps by 68% and multi-tool switching by 50%. Coded and prototyped the MVP using AI-assisted tools, saving brokers 6 hours per week in operational effort and validating the system with real stakeholders.
Product Designer Apprenticeship
@
Accolade
August 2024 - December 2024
Remote, New York
Conducted 34+ user interviews, led journey mapping and competitive analysis across 7 platforms, and synthesized findings to shape the MVP strategy for a 0 to 1 broker CRM. Designed a human-in-loop multi-stakeholder workflow system connecting renter-facing behavioral signals with broker-side lead tracking, reducing lead management steps by 68% and multi-tool switching by 50%. Coded and prototyped the MVP using AI-assisted tools, saving brokers 6 hours per week in operational effort and validating the system with real stakeholders.
Product Designer
@
MakeMyTrip
February 2023 - July 2024
Gurgaon, India
Led the end-to-end design and prototyping of the post-booking confirmation flow across ground transportation funnels, improving content discoverability and increasing user satisfaction by 56%. Redesigned the refund-to-wallet experience for flight bookings, running A/B tests and synthesizing user feedback to reduce funnel drop-offs by 34% and increase wallet adoption by 41%. Partnered with cross-functional teams to deliver interaction design improvements across high-traffic booking funnels serving millions of users.
Product Designer
@
MakeMyTrip
February 2023 - July 2024
Gurgaon, India
Led the end-to-end design and prototyping of the post-booking confirmation flow across ground transportation funnels, improving content discoverability and increasing user satisfaction by 56%. Redesigned the refund-to-wallet experience for flight bookings, running A/B tests and synthesizing user feedback to reduce funnel drop-offs by 34% and increase wallet adoption by 41%. Partnered with cross-functional teams to deliver interaction design improvements across high-traffic booking funnels serving millions of users.
Product Designer
@
Worxwide Consultancy
January 2022 - December 2022
Gurgaon, India
Led the 0 to 1 multi-channel redesign of an OTT platform, increasing average user engagement by 56%, improving search success rate by 64%, and raising the App Store rating from 2.5 to 4.3 through moderated usability testing. Designed a B2B enterprise platform for an Ed-tech client to manage and discover internal library assets, improving discoverability by 30% and user satisfaction by 46% through optimized information architecture and search flows. Collaborated with project managers, engineers, and tech leads across agile workflows to deliver scalable, consistent product experiences across B2B and B2C platforms.
Product Designer
@
Worxwide Consultancy
January 2022 - December 2022
Gurgaon, India
Led the 0 to 1 multi-channel redesign of an OTT platform, increasing average user engagement by 56%, improving search success rate by 64%, and raising the App Store rating from 2.5 to 4.3 through moderated usability testing. Designed a B2B enterprise platform for an Ed-tech client to manage and discover internal library assets, improving discoverability by 30% and user satisfaction by 46% through optimized information architecture and search flows. Collaborated with project managers, engineers, and tech leads across agile workflows to deliver scalable, consistent product experiences across B2B and B2C platforms.
Skills
Product design
UX research
Interaction design
Design systems
Prototyping
User flows
Usability testing
Visual design
Information architecture
Data Visualization
Programming Language
Technical Frameworks
Cursor AI
Claude Code
Awards
Awards
Claude AI Hackathon - First Runner Up
Claude Builder · 2026
Wall of Portfolio - Featured
February · 2026
Youtube Interview - MakeMyTrip
10K Designers · 2024
Education
Education
Master's of Science Human Computer Interaction Design
Indiana University Bloomington · 2024 - 2026 · Graduated
Bachelor’s in Computer Science with Specialization in AI and ML
Chandigarh University · 2018 - 2022