Ananya
A systems-oriented product designer with experience across enterprise, fintech, consumer, B2B, B2C platforms
Product Designer
@
Indiana University
February 2026 - now
Remote
Led an information-architecture and SEO redesign of program discovery and admissions journeys across Indiana University’s nine-campus ecosystem, clarifying routes from search to program details and application entry points.
Built and deployed a TypeScript prototype through GitHub and Vercel for stakeholder validation; following implementation, SEMrush estimated 36% growth in organic traffic over two months.
Converted a heuristic evaluation of 14 program pages into prioritized navigation, discoverability, error-recovery, and WCAG 2.1 AA recommendations adopted by the web strategy team.
Product Designer
@
Indiana University
February 2026 - now
Remote
Led an information-architecture and SEO redesign of program discovery and admissions journeys across Indiana University’s nine-campus ecosystem, clarifying routes from search to program details and application entry points.
Built and deployed a TypeScript prototype through GitHub and Vercel for stakeholder validation; following implementation, SEMrush estimated 36% growth in organic traffic over two months.
Converted a heuristic evaluation of 14 program pages into prioritized navigation, discoverability, error-recovery, and WCAG 2.1 AA recommendations adopted by the web strategy team.
Product Designer Apprenticeship
@
Aude.ai
August 2025 - December 2025
Seattle, WA
Designed and validated Aude.ai’s first human-in-the-loop coaching MVP through comparative usability testing with 27 engineers; the final prototype achieved 81% end-to-end task completion.
Reduced post-session documentation time by 60% versus the manual workflow while preserving participant review and control over AI-generated notes.
Validated the selected product direction, with 22 of 27 participants preferring the human-in-the-loop concept over the automation-first alternative.
Product Designer Apprenticeship
@
Aude.ai
August 2025 - December 2025
Seattle, WA
Designed and validated Aude.ai’s first human-in-the-loop coaching MVP through comparative usability testing with 27 engineers; the final prototype achieved 81% end-to-end task completion.
Reduced post-session documentation time by 60% versus the manual workflow while preserving participant review and control over AI-generated notes.
Validated the selected product direction, with 22 of 27 participants preferring the human-in-the-loop concept over the automation-first alternative.
Product Designer Intern
@
GradientFI
June 2025 - August 2025
San Francisco, CA
Designed GradientFI’s monthly merchant statement, using data visualizations and a priority matrix to organize sales, payouts, fees, refunds, and trends; 91% of tested merchants found target information in under one minute.
Led working sessions with the CEO and design manager to prioritize financial data, resolve business and compliance trade-offs, and align the team on an implementation-ready V1 scope.
Product Designer Intern
@
GradientFI
June 2025 - August 2025
San Francisco, CA
Designed GradientFI’s monthly merchant statement, using data visualizations and a priority matrix to organize sales, payouts, fees, refunds, and trends; 91% of tested merchants found target information in under one minute.
Led working sessions with the CEO and design manager to prioritize financial data, resolve business and compliance trade-offs, and align the team on an implementation-ready V1 scope.
Product Designer
@
Bloomington Transit
March 2025 - June 2025
Bloomington, IN
Shipped a WCAG-informed redesign of BLink’s mobile booking journey within RideCo constraints, reducing the same booking task from nine steps to four. Post-launch analytics showed successful bookings increased from 40 to 90 within three months of release.
Product Designer
@
Bloomington Transit
March 2025 - June 2025
Bloomington, IN
Shipped a WCAG-informed redesign of BLink’s mobile booking journey within RideCo constraints, reducing the same booking task from nine steps to four. Post-launch analytics showed successful bookings increased from 40 to 90 within three months of release.
Product Designer Apprenticeship
@
Accolade
August 2024 - December 2024
New York, NYC
Redirected the MVP from property discovery to broker lead coordination after 18 of 21 broker research sessions surfaced duplicate leads, fragmented workflows, and limited lead transparency as more urgent problems.
Designed and tested a human-controlled lead-prioritization workflow that reduced observed tool switches from four to one per comparable task, then delivered a functional prototype and engineering handoff.
Product Designer Apprenticeship
@
Accolade
August 2024 - December 2024
New York, NYC
Redirected the MVP from property discovery to broker lead coordination after 18 of 21 broker research sessions surfaced duplicate leads, fragmented workflows, and limited lead transparency as more urgent problems.
Designed and tested a human-controlled lead-prioritization workflow that reduced observed tool switches from four to one per comparable task, then delivered a functional prototype and engineering handoff.
Product Designer
@
MakeMyTrip
February 2023 - July 2024
Gurgaon, India
Owned the mobile redesign of MakeMyTrip’s post-booking confirmation flow across pending, waitlisted, chart-not-prepared, cancellation, payment, and refund states; related support queries fell 25.8% within one month of launch.
Created a reusable confirmation framework later adapted across booking funnels; contextual cross-sell modules achieved 10–15% post-launch interaction rates among eligible users.
Product Designer
@
MakeMyTrip
February 2023 - July 2024
Gurgaon, India
Owned the mobile redesign of MakeMyTrip’s post-booking confirmation flow across pending, waitlisted, chart-not-prepared, cancellation, payment, and refund states; related support queries fell 25.8% within one month of launch.
Created a reusable confirmation framework later adapted across booking funnels; contextual cross-sell modules achieved 10–15% post-launch interaction rates among eligible users.
Product Designer
@
Worxwide Consultancy
January 2022 - December 2022
Gurgaon, India
Led the cross-device redesign of a confidential OTT platform’s search-to-play journey; production analytics showed a 64% relative increase in search sessions ending in title selection during the first three months post-launch.
Redesigned movie-detail pages and UX content to surface cast, reviews, recommendations, and playback, increasing the defined detail-page interaction rate by 56% after launch.
Product Designer
@
Worxwide Consultancy
January 2022 - December 2022
Gurgaon, India
Led the cross-device redesign of a confidential OTT platform’s search-to-play journey; production analytics showed a 64% relative increase in search sessions ending in title selection during the first three months post-launch.
Redesigned movie-detail pages and UX content to surface cast, reviews, recommendations, and playback, increasing the defined detail-page interaction rate by 56% after launch.
Tools powering my work
Skills
Product design
UX research
Interaction design
Design systems
Prototyping
User flows
Usability testing
Visual design
Information architecture
Data Visualization
Programming Language
Technical Frameworks
Cursor AI
Claude Code
Awards and Recognition.
Awards and Recognition.
Claude AI Hackathon - First Runner Up
Claude Builder · 2026
Wall of Portfolio - Featured
February · 2026
Adobe Student Ambassador
March 2025 - May 2026 · 60+ Student Mentored
ADPlist Campus leader
May 2025 - May 2026 · 30+ Student Guided
Youtube Interview - MakeMyTrip
10K Designers · 2024
Education
Education
Master's of Science Human Computer Interaction Design
Indiana University Bloomington · 2024 - 2026 · Graduated
Bachelor’s in Computer Science with Specialization in AI and ML
Chandigarh University · 2018 - 2022